What We Do
Beauty is said to be in the eye of the beholder, but “beholders” (that’s all of us) make surprisingly consistent choices. Beneath individual tastes lie deep-rooted preferences that shape many of our choices and actions.
You, too, were probably an annoying toddler. You did what most 3-year-olds do, but you didn’t know it. Nor did you mean to be annoying or realize that you kept asking the same question. Why… why…why???? You were simply on a necessary mission: making sense of the world around you. A mission that never ends.
Familiarity, like the air we breathe, gets little notice. It hides in plain sight, creating our vital, intertwined structures (aka mental models), which are at the core of everything we do and care about. The mental models of those with whom we want to, or need to, communicate are also invisible to us. That often leads to inadvertent confusion, miscommunication, and missed opportunities.
Listening is a multimodal enigma. We, humans, have done it for millennia, and individually depend on it our entire lives. We are unlikely to have thought about how fundamental listening is to our understanding, explorations, and the ways we interact with our worlds. It is a key source of input to our knowledge and awareness, as well as key to the roles we play in other people’s lives.
How can we bring out the best in ourselves, and others? The SEE Framework can provide some insight. One of SEE’s key tenets, Meaningful Engagement, proposes that people need 1) to feel they make a difference, and 2) to foster a sense of belonging through relationships grounded in mutual trust and respect.
This essay by reDirect’s co-founder, Rachel Kaplan, looks at how each element of the SEE framework intersects with Meaningful Engagement and talks about the important roles that participation, feedback, and small experiments play.
This blog is a companion resource to the video titled “Bringing Out the Best.”
Why is the Golden Rule so hard to follow? How is it relevant to our work and accomplishing our goals?
We dive into these questions as we explore the concept of Meaningful Engagement, which proposes that people need 1) to feel they make a difference, and 2) to foster a sense of belonging through relationships grounded in mutual trust and respect. It's one of the three key tenets of the Supportive Environments for Effectiveness (SEE) framework.
December 10th, 2025.
Overwhelmed by big challenges at your nonprofit? There's a better way to tackle them than starting a new massive overhaul of processes every 6 weeks. reDirect's Small Experiments approach offers manageable changes that help you learn and adapt—low risk, quick to implement, and focused on learning rather than perfection. The process is simple, and replicable. Take a look at this video to learn more about how your organization can benefit from implementing a Small Experiment Mindset™.
October 16th, 2025.
What if the reason you’re stuck isn’t a lack of discipline, but the spaces you live in? Anne Kearney’s experience shows how subtle cues, community habits, and everyday setups can either push you toward your goals or quietly steer you off track. Check out this video to learn about the invisible forces shaping your daily life choices.
August 13th, 2025.
What makes a ‘small experiment’ small? How does it differ from more traditional, research experiments? Rachel Kaplan explores these ideas in her 1996 paper, prepared for EDRA (the Environmental Design Research Association).
January 15, 1996
SEE Coaches Traci Lato-Smith and Kayla Paulson join Nicole R. Smith on her podcast, From the Suggestion Box, to discuss their experience with the SEE framework, volunteer programs, nonprofit operations, and more. Click the link below to listen on Spotify.
May 26, 2023.