Building a nonprofit sector where people flourish
Our Mission
To be a catalyst for nonprofit impact through collaboration & experimentation.
We believe nonprofits are essential to building thriving communities. As a 501c3 private foundation, reDirect helps organizations build capacity through grant funding and coaching in our framework. Through this work, we envision a transformed nonprofit sector in which people flourish.
The Big Idea
Effectiveness starts with our environments.
In other words, our context can help or hurt our ability to achieve our goals and do our best work. While simple, this idea is extraordinary. It means that organizations can transform themselves by understanding how to create more supportive environments for their people.
Our Framework At a Glance
Our evidence-based framework, Supportive Environments for Effectiveness (SEE), is built on decades of research in the field of environmental psychology. We condensed all the science into a flexible framework with three guiding principles:
Bandwidth. We need to feel competent and clear-headed to navigate the world of information we encounter every day.
Meaningful Engagement. We need to know that our efforts matter, and have opportunities to participate in things we care about.
Understanding. We care deeply about understanding and exploring the world around us.
What’s Possible With SEE?
Placing supportive environments at the center of organizational decision-making helps nonprofits realize the potential of their staff, communications, and programs.
Supported Staff
Working in a nonprofit can be an incredibly rewarding experience—and an incredibly exhausting one. SEE helps organizations identify what’s working and what isn’t in the organizational culture, developing strategies that enable staff to feel energized, equipped, and valued.
Productive Communications
The way nonprofits share information matters—too much or too little can both lead to undesirable outcomes. Our process helps organizations understand the ways people engage with information, and rethink “business as usual” communications.
Impactful Programs
Program work is at the heart of every nonprofit’s mission. Our process can help organizations clarify program aims so they’re clear and actionable, and develop environments ripe for collaboration and innovation.
Explore Our Video Library
Learn about SEE in bite-sized introductory videos.