The Big Idea of Small Experiments

Small experiments – whether in the design of spaces, programs, or just our own lives – can have big impacts. They can also keep us from making big mistakes. Although the quick, flexible, and impermanent nature of small experiments can make them feel haphazard, they are anything but.

Photo by Anne Kearney

Over the past few years that I’ve been living in Barcelona, I’ve noticed many pockets of urban design that have a very slapdash feel to them – restaurant patios carved out of the street with concrete barriers, pedestrian zones created from traffic lanes using nothing more than paint and a few posts, and small green spaces tentatively claimed by potted plants in areas where parked cars and motorcycles used to sit.

Even the much talked-about Superillas (Superblocks) that were being created in my old neighborhood of Poblenou had a temporary feel. The idea behind the Superblocks is to join nine regular city blocks together into one zone with limited car access in its interior, thus freeing up space for pedestrians, playgrounds, plazas, and plants.

Superblocks sounded like a great design idea to me, but when I went to actually see some, I felt let-down. The playground areas were just painted patterns on newly blocked-off streets. Pedestrian areas were similarly marked with paint and a few round concrete barricades. And the promised greenery consisted of a few forlorn skinny trees in industrial planters. It was an improvement on streets choked with the usual car traffic, but the slapped-together look was far from the ideal I had envisioned.

Now, however, I’m looking at these urban designs with a fresh perspective and I love what I see! I’ve recently learned that many of Barcelona’s new urban spaces, including the Superblocks, feel temporary deliberately. Their skeletal quality isn’t intended as a finished design but as the framework for something more permanent to come.

This approach is part of a broader international movement called Tactical Urbanism. The idea is to mock-up a design quickly and inexpensively so that the city and community can see how it works before committing resources to permanent construction.

Tactical Urbanism in practice. Photos courtesy of Ajuntament de Barcelona BY/ND/NC (v.4) Creative Commons license.

The Tactics Behind Tactical Urbanism

Tactical Urbanism is all about small experiments. Instead of plunging headlong into a big construction project that looks great on paper or in a city employee’s head, Tactical Urbanism calls for a quick, real-world, and inexpensive design test first. Does the new space meet people’s needs? Is it being used in the way it was intended? Are there unintended consequences of the new design, like poor traffic flow, problems for people with limited mobility, or noise? Is there something missing?

By using paint, concrete blocks, basic urban furniture, minimal yet sturdy planters, and temporary road signs and signals, a wide range of spaces can be carved out of existing roads – bike lanes, wider pedestrian lanes, small public squares, protected areas around urban schools, and outdoor eating spaces. Then, if these spaces are shown to work well, or are tweaked until they do, the design can be made more permanent.

Thinking Small

Small experiments are not only useful in urban design. Many of us, in fact, regularly perform small experiments, although we may not call them that. A couple months ago, in a whirlwind of kitchen organization, I decided we needed a tall narrow shelving unit on which we could offload some clutter. My husband, though, was concerned it would be in the way. Instead of taking a chance on buying something that would be hard to return, we mocked-up the basic shape with an assortment of cardboard boxes and then lived with it for a week. After determining that we weren’t going to bruise our hips when rounding the corner, we went ahead and bought the shelving unit – and it’s been perfect.

This idea of small experiments – of taking a flexible incremental approach towards solving a problem – is a central concept in the SEE Framework. In a world where “go big or go home” is often lauded as the brave and bold approach, we may think that small is somehow less. But in many ways, small experiments are more – more economical, more flexible, and more responsive to feedback.

Small experiments are also often more compatible with human nature than large-scale approaches. People function best when they have a clear understanding – a good mental model – for how things work. But sometimes we don’t know enough about a problem to be confident in a proposed solution. We can’t see clearly enough to predict unintended consequences. We are unsure if what worked for another group or in another place will work in our particular situation. Instead of taking a potentially disastrous leap of faith, small experiments allow us to start from our existing mental models and incrementally grow them as we learn more. By implementing and testing problem solutions, we learn what works and what doesn’t and are able to hone in on appropriate strategies and designs.

In groups, we work best together when our mental models are shared – when we have common ground for thinking about how to approach problems. But although we might assume that everyone sees things the way we do, that is often not the case. People may disagree on the nature of the problem itself let alone the best solution. In these situations, a series of small experiments can offer a way forward. By trying things out and sharing the results along the way, we can develop a deeper and shared understanding of the problem and its possible solutions. We may still disagree about what is best, but at least we will be speaking the same language.

Public participation in urban design. Photo courtesy of Ajuntament de Barcelona BY/ND/NC (v.4) Creative Commons license.

Small Experiments Want Big Involvement

I would have assumed that my lack of awareness of Barcelona’s Urbanismo Táctico approach was my own fault – a problem of not consuming enough local news. But the fact that my well-informed Spanish teacher was also in the dark until recently makes me think there may be a bigger problem of insufficient communication.

Whether it’s a pilot program, a trial run, or even a less formal cardboard-inspired “try it and see how it works” approach, small experiments are most effective when people understand what’s going on. I’m looking at Barcelona’s urban tweaks in a much more positive light now that I know they are actually small experiments in progress. And I’m more patient with the disruptive construction on Leitana – a major street that I must often cross – because I know that the new design was tested and refined before work went ahead. But how many people are badmouthing the designs simply because they don’t know enough about them?

Even better than just being informed is being part of the informing. With any experiment, there are many things that are useful to track – impacts, cost, unintended consequences. With experiments that involve people, it can be particularly important to track experiences and opinions. How can you truly know what’s working if you don’t ask?

Feedback can alert you to problems that you otherwise wouldn’t see. It is also a way to involve people in the process. Providing feedback – in a way that goes deeper than the ubiquitous generic surveys or star ratings – creates an opportunity for meaningful action, for being heard, and for having an impact. Not only will you get useful information, but people are more likely to feel invested in the project and its outcome.

Go Small or Go Home

Our current culture’s call to “think big” and “take chances” is hard to resist. We want to just get on with it, make a decision already, cut to the chase, avoid time-consuming back and forth.

Big actions can feel bold and brave. They can feel like leadership.

But the power of small experiments shows us that sometimes – perhaps especially when pressured to make a big impact quickly – the bravest step is a small one.

Anne Kearney is an artist and writer living in Barcelona, Spain. Her work is inspired by her decades of experience as an environmental psychologist working for universities, non-profits and NASA. She has a B.A. in Cognitive Science from Stanford University and a Ph.D. in Environmental Psychology from the University of Michigan.